Shop all hair type straight (1a-c)
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smooth over frizz-fighting treatment mask
got a min? instantly reduce frizz up to 73%* with this 60-second smoothing treatment.- $10.20
$34.00- $10.20
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soft moves duo soulstruck dry hair mask full + travel size set
a dry leave-in mask duo that instantly softens, moisturizes + strengthens hair in a single spray.- $14.70
$49.00- $14.70
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soft strand manifestation nourishing treat + style set
unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.- $15.30
$51.00- $15.30
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soften + refresh duo perk up dry shampoo + soulstruck mask set
nourish, refresh + soften with a set that extends time between washes.- $18.30
$61.00- $18.30
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soulmate-level masks soulstruck + soulfood mask duo
cleanse, nourish + save with a shower-to-style set that'll leave hair so soft.- $20.40
$68.00- $20.40
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soulstruck nourishing dry hair mask
a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray- $9.60
$32.00- $9.60
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strand superheroes routine set normcore shampoo, conditioner + superfruit star + perk up + wizard
a set of superfruit-infused bestsellers for stronger, smoother + nourished strands.- $44.10
$147.00- $44.10
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super-sized iconic volume bundle big hit volumizing shampoo + conditioner + rising star volumizing spray
save 20% + get instant + all day volume* with this jumbo wash duo + finishing spray bundle.- $55.20
$184.00- $55.20
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super-sized signature set normcore nourishing shampoo + conditioner + the wizard detangling primer (original wizard)
save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair.- $49.20
$164.00- $49.20
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super-sized signature set normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer (silicone free wizard)
save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair.- $49.20
$164.00- $49.20
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super-sized signature set normcore shampoo and conditioner + soulfood mask
save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair.- $45.60
$152.00- $45.60
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the comeback crew strengthening repair hair mask + treatment duo
strengthen strands + save 20% with a treatment duo that's clinically proven to target damage.- $26.40
$88.00- $26.40
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the core four stylist-loved treatment set with the wizard (core four - original wizard)
save 24% with this lineup of 4 trusted treatments. includes the OG wizard detangling primer.- $37.50
$125.00- $37.50
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the core four stylist-loved treatment set with the wizard silicone-free (core four - wizard silicone-free)
save 24% with these stylist-loved treatments that hydrate, detangle, protect + fight frizz.- $37.50
$125.00- $37.50
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the kure strength repair conditioner forever friend bottle + pouch duo
save your strands + the planet with this duo ft. the kure conditioner pouch + a refillable bottle.- $16.80
$56.00- $16.80
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travel-sized soul-utions soulstruck, perk up dry shampoo + soulfood travel haircare set
nourish, soften, refresh + save with a travel-sized set of superfruit-infused formulas.- $15.90
$53.00- $15.90
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