Shop all hair type straight (1a-c)

a gentle shampoo that strengthens + prevents future breakage for your strongest mane yet.

get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US*

scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value.

an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla.

perk up two ways with limited-edition perk up GUAVA GRANITA + travel-size perk up plus.

a blowout look with no blow dryer or hot air required

go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*.

treat hair to a trio of mini bestsellers that soften, strengthen + make all the magic.

the new + improved** 2-in-1 hair styling tool that combines a round hair brush and blow dryer to easily and quickly create a smooth, bouncy, salon quality blowout at home!

save 10% + get instant + all day volume* with this volumizing wash duo + finishing spray bundle.

all the steps breakage-prone hair needs to restore strength in the shower

say good night to damaged strands + repair signs of damage for 9x stronger hair by morning.* *clinically proven.

in the mood for nourishment you can see + feel? meet the set made for your most nourished mane.

keep style on lock with this workable wax that provides high hold definition + a natural finish

refresh roots + add voluminous 'oomph' with this 5 pack of sample-sized dry shampoos (0.75 oz).

extend your wash days with this 5 pack of sample-sized dry shampoos (0.75 oz)

get oil removal on speed dial with this 5 pack of sample-sized dry shampoos (0.75 oz).

uplift your senses with the joy-sparking scent of aura in this hair + body bundle + save 10%.

rescue your strands with this trial set that detangles, targets damage, + strengthens.

cleanse, condition, mask + more with this nourishing set of must-have minis.